The product is the accent of this luxury retail interior. The store is intentionally left bare for the first three metres upon entering.
This ready to wear ladies fashion label speaks of high end detailing and colour. The concept of the store fit out is to let the product speak for itself. Allow the customer time to observe and admire the product whilst being drawn into it.
Set the mood; the perfect lighting levels, smell and temperature are the stealth crucial details that make this store work. The customer is so comfortable and at ease she will willingly spend her money on the item of clothing she has been so strategically allured to.