Classic – timeless – mature.
Create a store that is reflective of this type of woman. With study of the local market this one off boutique ladies ready to wear store attracts an older more sophisticated woman.
Comfort is essential and the un-seen detail is what make this store work. Meticulous attention to the stores smell, sound and lighting levels create comfort to the intended audience – the mature woman.
The layout of the store is easy to navigate and puts the mature woman at ease. No small children running around, no unpleasant loud sounds. Nothing in her way. Simply pure retail bliss.